Downtown Knowledge

  • Are your events on-brand?

    Are your events on-brand?

    There’s no denying that events are a large component of downtown life. Whether your organization is dependent on events for fundraising, or you are holding them to increase attendance and build atmosphere, events are a critical aspect of nearly every downtown. While these events are frequently essential for the health of an organization and the…

  • Your Downtown Website

    Your Downtown Website

    I think we would all agree that a website is not an option for any organization, it’s a requirement. Your website can be one of the most effective communication tools that you have. Since we deal with technology, we get asked about websites a lot. Most of those questions revolve around what should be included…

  • Why Reporting Matters

    Why Reporting Matters

    For over a decade now, I’ve had the good fortune to be a part of the Main Street movement. When I started I was told by our State Coordinator that I needed to fill out our monthly reporting, so I did. I didn’t think much about it at the time, I just did it. As…

  • Debunking Main Street Myths

    Debunking Main Street Myths

    I have been fortunate to be associated with Main Street for over a decade now. Along the way I have discovered that many of us face similar situations. That similarity got me thinking. Are these really situations, or does this similarity lead to group-think about a problem? Is there a problem, or do we say…

  • 10 Things to do during the COVID-19 Pandemic

    10 Things to do during the COVID-19 Pandemic

    This is a unique time. Main Streeters are faced with some new challenges as the world faces the COVID-19 Pandemic. It seems as though the landscape is changing almost daily, and while we know there is light at the end of the tunnel, we don’t yet know when we will reach it. Having some time…

  • Getting the most out of your next conference

    Getting the most out of your next conference

    I was at a conference recently and got to thinking about how to get the most out of the conference. I had presented early on, so I had time to watch the attendees and really think about how to maximize your time. Like everything, there is a right way and a wrong way to do…

  • Alabama LAB recap

    Alabama LAB recap

    [vc_row][vc_column][vc_column_text] Alabama LAB Recap [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]Last week I had the pleasure of attending the Main Street Alabama LAB in Decatur, Alabama. This is their annual state-wide Main Street conference, and was a great opportunity to see some familiar friends and faces, and meet some great Main Streeters. I’ve been to several conferences and I always…

  • Sponsorship Packet Template

    Sponsorship Packet Template

    Whether you are in a large district or a small one, having enough funds to do everything you want always seems to be a challenge. Very few districts are left wondering what to do with all their excess funds at the end of the year. Most of us are stretching those dollars as far as…

  • Property Inventory Form

    Property Inventory Form

    [vc_row][vc_column][vc_column_text] Property Inventory Form [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text]In the past we have shared tools to help you get your downtown properties noticed and how to evaluate them using our property pro forma. This time we wanted to share a tool with you that can help you get your property and business database started (or updated). Our District…

  • Go for the Gold

    Go for the Gold

    We’ve shared a lot of tools with you over the past year, and one thing we haven’t shared is a successful event. We wanted to change that. We know events are a big part of downtown, and having a successful one can make or break your organization. While we talked about festivals, fundraisers, or other…