Events are coming back… now what?

We’re all done with the terms, “new normal”, “pandemic”, “unprecedented” and about 724 others that have dominated our vocabulary over the past year and a half. Last year, we watched as very quickly everyone went from having events to being locked away from one another. Not surprising, this was very challenging for the organizations that were dependent on those events for their operating revenue. 

As restrictions have eased and slowly events have started to come back, we are excited to see everyone get back to doing what they love. However, that doesn’t mean we should go back to the way things were before. If anything, the pandemic has given us permission to rethink, reinvent, and even flat out cancel some of our events. You’ve been given the gift of a clean slate because there was nothing last year, so before you just bring everything back, let’s talk about some key things. 

First and foremost, with every event really evaluate and see if this is something that you NEED to be doing. Is this event going to keep the lights on and your salary paid? If so, then you probably need to make sure that event happens. If not, then why are you doing it? Is this event enhancing your brand? If you’re not sure, check out this blog about events being on-brand. If you don’t need the event, decide if it is something you want. Don’t just put the event back on the schedule because it was there before. If you don’t need it, and you don’t want it, then DON’T DO IT! I give you permission to scrap it! 

If it is something that you need or want, then we need to think about how we are going to bring this back. Yes, there may be some logistical things that will change because of new guidelines, but that’s not what I’m talking about. Bringing an event back gives you the opportunity to reassign tasks, look at the event as a whole, and make sure that the work load is manageable for everyone. This, is where Maestro can help!

If you are already using Maestro, this is a great time to be getting more of your team onboarded and assigning those tasks. If you aren’t using Maestro, this is a great time to get started so that you can not only get your entire team on the same page, but you can KEEP them there! Maestro was built with events and work plans in mind.  Maestro is the tool that will help you and your team keep track of everything on your list and ensure that nothing slips through the cracks. 

We encourage you to use this unique opportunity to craft the events, the schedule, and the organization you want to have. All the excuses are out the window, there is no more “way we’ve always done it”. There’s only a blank canvas, so what are you going to create? 

downtown event at night