Sponsorship Packet Template

Sponsorship Packet Template Whether you are in a large district or a small one, having enough funds to do everything you want always seems to be a challenge. Very few districts are left wondering what to do with all their excess funds at the end of the year. Most of us are stretching those dollars [...]

Property Inventory Form

Property Inventory Form In the past we have shared tools to help you get your downtown properties noticed and how to evaluate them using our property pro forma. This time we wanted to share a tool with you that can help you get your property and business database started (or updated). Our District Inventory form [...]

Go for the Gold

Go for the Gold Promotion We’ve shared a lot of tools with you over the past year, and one thing we haven’t shared is a successful event. We wanted to change that. We know events are a big part of downtown, and having a successful one can make or break your organization. While we talked [...]

District Diplomats

District Diplomats Program Having volunteers is a necessary part of downtown revitalization. Even if you are a staff-led program (which most of us aren’t), you need volunteers for festivals and other projects throughout the year. Having enough volunteers can be a challenge - having the right volunteers can be a difference maker. A program that [...]

Board Matrix

Maestro Board Matrix Having a strong board is a key for most downtown organizations. Whether you are staff-driven or volunteer driven you need to have a supportive board who will help move your organization in a positive direction. In the past we’ve shared with you tools to help your Nominating Committee, what to look for [...]

The Nominating Committee and your volunteer recruitment

The Nominating Committee and your volunteer recruitment In working with downtowns and Main Streets across the country, I have found that one area that is frequently talked about is volunteer recruitment. Some programs have a wonderful recruitment process, most however are lacking a formal recruitment strategy. Volunteers are the lifeblood of the organization, but recruiting [...]

Your first step to a new website

Your first step to a new website Many of you know that our product (Maestro) is built by our marketing firm, Rokusek. You may not know much about Rokusek, and that’s okay...if you’re passionate about downtowns then we’ll get along just fine! I mention Rokusek because we have worked with hundreds of companies across the [...]

Getting Your Properties Noticed

Getting your properties noticed When it comes to properties downtown, there were always things to learn for me. One of them is another tool, our Property Pro Forma, which really helped me understand the economics of property development. But understanding everything there is to do with property development and maintenance (which I can assure you [...]

Property Pro Forma – The Economics of Downtown Property Development

Property Pro Forma - The Economics of Downtown Property Development Being new on Main Street, there was a lot to learn for me. Having worked for the Boy Scouts for the previous eight years, I had honed my skills in event management, budgeting, communications and volunteer recruitment. However, there is a lot more to do [...]

Planning Your Marketing

Planning Your Marketing When you think about your organization’s marketing, how much planning goes into it? Do you do it with purpose, or is it something that you do when you have time? I know….time! But in reality, most downtowns are very good at event marketing, but often lack a message or strategy for marketing [...]