Social Media Policy

March 2, 2021 by Travis Brown

Having a social media policy for your organization Alright, how many of you saw social media and your organization and clicked the link without seeing “policy”? That’s okay. So this isn’t going to be the post where you find all the latest trends, get tips or how to get more followers, or find tools that… Read More →




Downtown Chart of Accounts

January 19, 2021 by Travis Brown

Downtown Chart of Accounts Recently I saw a discussion thread on “The Point”, the National Main Street Center’s discussion board. This particular post was about a downtown chart of accounts and reading some of the comments took me right back to my first few weeks as an Executive Director. When I first got the position,… Read More →




How we became Maestro Community Manager

January 12, 2021 by Travis Brown

How we became Maestro Community Manager Most of you know Maestro, and some of you know people on our team, but do you know how we got started and how we became Maestro Community Manager? I (Travis) first met the team when I was an Executive Director for the Historic Quincy Business District (now The… Read More →




Involvements you should be using

December 4, 2020 by Travis Brown

Involvements you should be using Involvements are a key to unlocking the potential of Maestro. As we have described them before, they are essentially custom fields or custom tags that you can put on any contact, business, or property. They allow you to ditch all the spreadsheets by tracking everything about a person, company, or… Read More →




Are your events on-brand?

June 9, 2020 by Travis Brown

Are your events on-brand? There’s no denying that events are a large component of downtown life. Whether your organization is dependent on events for fundraising, or you are holding them to increase attendance and build atmosphere, events are a critical aspect of nearly every downtown. While these events are frequently essential for the health of… Read More →




Your Downtown Website

June 2, 2020 by Travis Brown

Your Downtown Website I think we would all agree that a website is not an option for any organization, it’s a requirement. Your website can be one of the most effective communication tools that you have. Since we deal with technology, we get asked about websites a lot. Most of those questions revolve around what… Read More →




Why Reporting Matters

April 9, 2020 by Travis Brown

Why Reporting Matters For over a decade now, I’ve had the good fortune to be a part of the Main Street movement. When I started I was told by our State Coordinator that I needed to fill out our monthly reporting, so I did. I didn’t think much about it at the time, I just… Read More →




Debunking Main Street Myths

April 9, 2020 by Travis Brown

Debunking Main Street Myths I have been fortunate to be associated with Main Street for over a decade now. Along the way I have discovered that many of us face similar situations. That similarity got me thinking. Are these really situations, or does this similarity lead to group-think about a problem? Is there a problem,… Read More →




10 Things to do during the COVID-19 Pandemic

March 20, 2020 by Travis Brown

10 Things to do during the COVID-19 Pandemic This is a unique time. Main Streeters are faced with some new challenges as the world faces the COVID-19 Pandemic. It seems as though the landscape is changing almost daily, and while we know there is light at the end of the tunnel, we don’t yet know… Read More →




Getting the most out of your next conference

September 4, 2019 by Travis Brown

Travis' Tips for getting the most out of your next conference I was at a conference recently and got to thinking about how to get the most out of the conference. I had presented early on, so I had time to watch the attendees and really think about how to maximize your time. Like everything,… Read More →