Travis Brown
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Ditch the Spreadsheets – Use Maestro Instead
One of the biggest assets – and one many of you aren’t taking full advantage of – is your data. You may have your business list, your properties, work plans, and maybe even your contacts in the system. Chances are though, you’ve still got your spreadsheets somewhere with list of sponsors, membership, etc. Believe it…
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What Data Should I Be Collecting?
If you are new to Maestro, and especially if you are new to downtown revitalization, the amount of data you think you need can often be overwhelming. One look at the property section alone can send an intern running to the for-profit side of the street faster than you can blink. However, not all hope…
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Political Posts & Your Organization
The days of the comment card are over. Now, if you want to praise someone you hop on Yelp, TripAdvisor, or Facebook and give them a review. More often however, it is the negative reviews that draw attention. Nowadays it can seem difficult to say anything without offending someone. This can be extremely challenging when…
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We’re in the Sales Business
Poll any group of downtown developers and ask them what business they are in. You’ll likely get answers such as “downtown revitalization, nonprofit, and community”, but make no mistake about it, Main Streets are in the Sales business. We aren’t selling widgets, even if you have a store that sells gift certificates. No, what downtowns…
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Planning next year
In a downtown organization, like most businesses, planning the coming year is a crucial part of your success. Especially in a volunteer-driven organization, the process can take a long time because there are so many people that need to be involved for a project to be successful. Maestro can help you make that planning process…
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Your Digital Storefront
It’s 2017 and having a website is no longer an option for an organization (or a business for that matter), it’s a requirement. When you want to find a business’ contact information the first thing you do is grab your phone… not to dial 411 (for the millennials, information was the fastest way to get…
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5 Keys to a successful partnership
Creating Partnerships can be a valuable asset for a downtown. Partnerships can be mutually beneficial and lead to great things for the end user (in our case visitors). Every downtown likely has a partnership with their city. The downtown organization keeps things vibrant, the city provides infrastructure. Beyond that, there is usually a clear delineation…
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Involvements in Maestro
If someone asked you for a list of everything they sponsored over the past two years, how many spreadsheets would you have to go to to get the information for them? With Maestro, all of that information is saved to their profile, so simply searching their name gets you everything about that contact or business.…
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It’s not just data, it’s success
[vc_row][vc_column width=”2/3″][vc_column_text] It’s not just data, it’s success As a former Executive Director I know that there are days where taking the time to complete one more report is the last thing I want to do. You’ve stared at the numbers so many times that sometimes, without realizing it, you stop realizing just how important…
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Making Events Less Stressful
Spring is in full bloom and Summer is just around the corner. In downtown that usually means two things, more pedestrian traffic and event season. Look at any downtown calendar and you can usually find events all over the “good weather” months. We tend to pack a lot into downtown in those months, and it…