Maestro Tips
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Ten Years of Downtown Events: What We’ve Learned Along the Way
After a decade of working alongside downtown organizations and community event leaders, one thing is clear: events are never just events. They’re the heartbeat of a place, a reflection of local culture, partnerships, and the people who show up year after year to make something special happen. The reason we developed Maestro is that we’ve…
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Plan Smarter, Not Harder: How Work Plans in Maestro Make Next Year a Breeze
Plan Smarter, Not Harder: How Work Plans in Maestro Make Next Year a Breeze As Main Street coordinators, local leaders, and small business champions, you’re juggling a million priorities—often with limited time and resources. But what if next year didn’t have to feel like starting from scratch? Enter: Work Plans in Maestro—your not-so-secret weapon for…
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Spotlight: Kayla Tuley
Rooted in community, guided by color-coded tabs. If you spend any time with Kayla Tuley, one thing becomes clear: she’s all about creating connection. Whether she’s organizing information or soaking in the energy of a downtown district, Kayla brings a steady calm and a deep appreciation for what makes a place feel like home. What…
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Why Your Organization’s Data is a Superpower
Why Your Organization’s Data is a Superpower (And How to Keep It Strong) Data isn’t just for big corporations or tech giants—it’s for every Main Street program, every small town, and every community-led organization. In fact, when it’s properly collected, maintained, and used, your data becomes one of your strongest tools for storytelling, stewardship, and…
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Spotlight: Emilie White
Supporting communities with structure, warmth, and a deep love for Main Street kindness. Meet Emilie White—detail-oriented, communication-driven, and a true champion of community collaboration. Emilie is one of those people who just gets the big picture. She brings a natural sense of structure and clarity to everything she touches, and she loves it when tools…
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Spotlight: Ben Uzelac
[vc_row][vc_column][vc_column_text css=””] Spotlight: Ben Uzelac [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text css=””]Ben Uzelac is our Chief Technology Officer (CTO), and the one tasked with bringing all of our designs to life. He isn’t a typical developer, he does both front-end and back-end (the stuff we see and the code that makes it work, for us novices), and he writes…
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Spotlight: Travis Brown
[vc_row][vc_column][vc_column_text] Spotlight: Travis Brown [/vc_column_text][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text]If you’ve ever attended a conference, participated in a Maestro Town Hall, or watched a Maestro Training video, you may recognize Travis Brown. Travis is our Chief Business Development Officer and the Chief Conductor of all things Maestro. Travis started in Main Street in 2009 with the Historic Quincy Business…
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Property Information You Should Have in Maestro
Lately we have gotten a lot of questions and interest in the Property Management section of Maestro. So much so that we wanted to take a few minutes and highlight some of things that we have seen make a difference for organizations. As with most things, it’s best to start with the basics. There are…
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How we became Maestro Community Manager
Most of you know Maestro, and some of you know people on our team, but do you know how we got started and how we became Maestro Community Manager? I (Travis) first met the team when I was an Executive Director for the Historic Quincy Business District (now The District) in Quincy, IL. The very…
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Involvements you should be using
Involvements are a key to unlocking the potential of Maestro. As we have described them before, they are essentially custom fields or custom tags that you can put on any contact, business, or property. They allow you to ditch all the spreadsheets by tracking everything about a person, company, or building. Before we get into…